Hard Rock Live! Sign Installed

By Felix DoBosz

HOLLYWOOD — On a hot June 17 afternoon at the Seminole Paradise, a large truck crane moved its hoist closer to the massive metal globe. Work crews connected the hooks, and the new Hard Rock sign made its six-story ascent above the Paradise midway.

The Art Sign Company of Ft. Lauderdale created and installed the 3,000 pound, 12-foot high, 3-D blue sphere with the Hard Rock logo on top of the roof. This new eye-catching attraction, attached to a tall metal pole, will be a landmark seen for miles in every direction.

It will light up in bright neon colors high above the new state-of-the-art concert venue, the Hard Rock Live! The venue is expected to be completed and operating in early July with many big stars already scheduled to perform.

In addition to the new Hard Rock sign, the Art Sign Company made all the signs at Seminole Paradise.